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Anthologies and Certifications

“Marketing is no longer about the stuff that you make, but about the stories you tell.”

Anthologies & Certifications: Files

Story Publications

This is a PDF that provides links to published articles and blogs.

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Marketing and Video Production Certifications

This document contains all my business and video production certifications.

Sales Pitch

This is me selling CPR/First Aid/Safety training to a local dentistry. This was done for class.

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Business Meeting

The Impact of Covid-19 on Management Efficiency and Effectiveness

This is an analysis of Covid-19's impact on management efficiency and effectiveness in the United States economy. It primarily examines the food and retail industries. 

Marketing Research Report

This is a marketing research study conducted by Matthew Ferguson and his teammates for Student StartUp Inc.

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Univariate Hypothesis powerpoint presentation

This is the Univariate Hypothesis Powerpoint presentation by Matthew Ferguson.

Marketing Plan

This is a marketing plan for Lifesaver Learning, an AHA Training Center.

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Cinematography Analysis

This paper takes a closer look at an episode from the hit TV show House. It discusses how camera shots were made, why they were made, and what they convey to the viewer.

JNJ Investigation Service:
A Mystery Novel

(Still in editing)
Written in 2014 at age 17
Jordan, Jason, and Nathan are three high school kids trying to find their way in the world. While taking the subway to get to school, the lights go out, the cart suddenly brakes, a gun shot rings out and one dead body lies on the ground. Police Chief Vickers begins to investigate. When the case takes an unexpected turn, Jordan, Jason , and Nathan decide to work together in order to solve the murder. As they begin to unravel the origins of the crime, the boys soon rediscover their own origins, and begin to ask the big question: Why am I here?

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Lifesaver Learning Inc. Facebook

This is the official Facebook account for Lifesaver Learning Inc. Matthew Ferguson social media manager February 2020-2021

Cell: 3163050627

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